The corporate world out there is a mystery to many people and a second home to others. Very frequently corporations are portrayed as stiff and rigid when it comes to their rules, but in recent years the approach to how business is done even within large corporations has changed dramatically. Corporate video production and the wide variety of options when it comes to it should stand as evidence for the fact that although rules still remain quite strict in the corporate world, they are softer when it comes to achieving a particular goal.
Basically, a corporate video is any kind of video that is made by a company for a limited audience. Very frequently, corporate videos used to be associated with a certain degree of formality, but nowadays marketing managers and those in charge with corporate video production have come to realize the fact that they would reach their aim much better if their videos would be a bit looser when it comes to this formality.
Nowadays, there are corporate videos of multiple types. The most well-known and popular ones out there are the training ones, which are meant to show employees how to handle different types of equipment or various aspects of their work. Furthermore, you will also find investor relations and financial results videos, which show the results the company has had over a certain period of time.
Another type of video made within the corporations is the one which focuses on promotion of various brands. Although they are not exactly the same as advertising proper (as they are only broadcasted to a limited audience), these videos can be quite similar to them in one way or another.
Furthermore, you can also shoot a client/customer testimonial video, which is another form of advertising that is usually targeted at very small segments of the people out there (most frequently, just people who are working within the company).
Events videos are also quite popular out there, as they can show how the company has organized various events (including, but not limited to parties for their employees and various other types of events). These ones can indeed be less rigid when it comes to the formality of the video, but it can also depend a lot on what type of event is presented in the video. A meeting or a speech will fall within certain rules, while a party can be filmed differently.